Pepsi is a major Super Bowl sponsor, especially
with these pre-game ceremonies.
And what made Pepsi caption their Super Bowl
events and include sign language on the program?
It was the persuasive efforts of two deaf
employees at Pepsi that convinced the
management to make captions and
sign language possible.
One of them works in the Pepsi software
How many big corporations listen to deaf
employees? Most don’t, but Pepsi did.