PEOPLE EXCITED ABOUT SIGN LANGUAGE FAST FOOD PEOPLE DeafDigest is puzzled. For many years he went to Starbucks, McDonalds and other fast food places. From time to time a hearing worker, knowing sign language, would communicate with him. No big deal! Yet, more and more newspaper stories are written about Sign Language workers at Starbucks, Chick-fil-A use sign language with deaf customers. Very amazing or no big deal?